Candy Bouquet News Room
Franchisee News
Franchisee of the Month: April 2008
CBI 5765 - Glenda Laverty
Home Based
New Market, Ontario, Canada
Someone said to me once - “If you get to spend the day doing what you love – you have achieved success”.
So what’s my story? Like so many people I have had many different careers over the years and I feel as though I have now come full circle. It is as though a business has been designed for me with all of the best parts/pieces.
Starting out as a Hairstylist and then moving to sales in the beauty industry and later corporate sales allowed me to learn and grow in business. My creative side met my business side and this was satisfying—for a while. Gradually, I lost my fun factor. I had many exciting opportunities and I learned what I know today about business, so no regrets – just a foundation.
I dreamed of starting a business for years but the million dollar question was ‘what kind of business’?
Looking for answers to that question lead me to Candy Bouquet.
I found the idea of a franchise attractive because while I wanted to be my own boss, I also wanted the confidence and support of the franchise family. I made a list of all the things I like to do from all of the past jobs I have ever had and a list of my strengths & talents. I searched the Web for hours every night doing research on Small Business ideas, Franchises and finally I came across Candy Bouquet. These one of a kind gifts sure looked fun. And who doesn’t love candy and chocolates?
We attended training in December of 2007 and opened for business in January. I made some bouquets and ran all over town leaving them in high traffic areas just like CBI recommended. The Business community went crazy when they saw the bouquets coming through their doors. These giveaways definitely paid for themselves and I even received a few calls to say I haven’t found an occasion yet but just wanted to call to say how beautiful the bouquet is.
I joined the Chamber and so far, I attend at least one event per week in order to develop relationships. I purchased a show case table at an event I knew would draw a large crowd – a former captain of the Toronto Maple Leafs was to be the guest speaker. I donated a huge bouquet as I thought that this would further my chances of meeting Wendle Clark, and if I played my cards right, maybe I could be photographed with him. It paid off and I was featured in our local magazine with the hockey legend. I found out about the feature when my neighbor called me and commented on who I keep company with.
I try to get out of the house each day by 9:00 a.m. and go door to door to the business community. I ask for the contact information for the person responsible for Corporate gifting. This has been very successful and most of my sales so far have come through this means.
I called the High Schools recently to target the center piece business for the upcoming prom season. I presented successfully to the first of 3 so far. I brought the whole committee (students and teachers) a sample treasure box and a brochure. I brought two sample designs (a round table arrangement) and a votive candle style (Thanks must go to the training department who is absolutely diligent and fantastic in responding to my questions via email almost daily). I also brought about 15 hand held bouquets to show the committee the possibilities in terms of color and theme.
So to maximize this exposure – I have booked a booth at our local Home Show – late April. I have booked myself at the Street Festival – early June. On April 7th I am appearing on a local day time show – it’s live so I hope I don’t blow it…How cool is it that Margaret called me at home when she found out about the TV show?
I am spending much more time at ‘work’ these days since I love it so much – the only difference is it doesn’t feel like work.