Letter of Introduction
December 2011
To
our fellow Candy Bouquet Franchisee:
Hello! My name is Jim
Wheeler, and my wife’s name is Janet Wheeler. As you may have learned from the
Franchisee Center, we are the new owners of Candy Bouquet International! It was
a long time hope of Margaret’s to sell the company to a franchisee, which she
accomplished on November 30, 2011; we are franchisees for a large portion of
Southeast Texas. Margaret will be serving in a consultative capacity to CBI,
befitting her role as Founder of CBI 22 years ago!
What does this mean for the
company? I am a physician/lawyer, with successful business experience in food
service, landscaping, medicine, medicolegal consulting, real estate,
construction, insurance and securities, and most recently, franchising; I’ll be
serving as President & CEO. Janet is a R.N., the best O.R. assistant I’ve
ever had, and is the new Owner of CBI. All current staff is being retained,
including Jim Benham, our COO.
What does this mean for YOU,
our franchisee – our client, our customer, our colleague? In our first two
weeks on the job, Janet and I:
ñImmediately
remedied warehouse shortages some of you experienced.
ñShipped out
all “pending” shipments on hold for various reasons.
ñCreated a
formal Customer Service division, distinct from Sales, led by Warehouse Manager
David and assisted by Carrie and Jacquie. Each franchisee will have their own
personal representative among these three capable staff persons.
ñHired a new
warehouseman to pull and ship your orders, and a new receptionist to direct
your communications with corporate CBI.
ñBegan search
for another sales person to increase franchises.
ñDeveloped new
product lines and lines of businesses.
ñInstituted
monthly discounts/specials on the Franchisee Center site to encourage
franchisee readership.
ñOffered a
“CEO’s discount” for the remainder of December’s orders.
ñContacted our
first prospects for new business models: Gift Shop Partners, and CBI Partnered
Storefronts.
ñContacted
possible corporate clients.
ñGave an
interview to Arkansas Democratic Gazette announcing our plans.
ñBegan analysis
of our internet-based leads generators.
ñBegan a
comprehensive marketing analysis of all our advertising efforts.
ñBegan
contacting our franchisees personally about our plans for CBI’s growth and
success!
We appreciate all you’ve
done for Candy Bouquet-ing under Margaret’s leadership. We now invite you to
join us for Candy Bouquet’s next chapter:bigger, broader, better and even more
fun and fulfillment for our franchisees!
May we suggest these next
steps for you:
ñVisit our
Franchisee Center frequently, especially for the monthly specials!
ñPlace an order
in December to take advantage of the “New CEO’s 10% Discount”. It’s time to
prepare for Valentine’s Day 2012, and beyond!
ñPonder your
visions for Candy Bouquet’s future.
ñContact
headquarters and get your personal Customer Service rep assigned.
ñPrepare a list
of how headquarters can better serve you into that future you envision; send it
to your Customer Service representative.
ñContact me
personally if you have any difficulties, issues, ideas, or just want to say
“Hi, how’s the weather in Little Rock?” at JW@candybouquet.com
My family looks forward to
serving you, your family, and your customers well into the future! I look
forward, personally, to getting to know each of you,
Dr. Jim Wheeler, MD,MPH,JD
President & CEO
Janet Wheeler, RN, BSN
Owner
Eric, Brandon, Alexander,
Elisabeth, Matthew & Mark Wheeler
Directors
Dr. Jim Wheeler, Esq.
President & CEO
Candy Bouquet International, Inc.